- Fluid'Advance – by Brieuc Saffré : Web, Advertising, Photo… by Brieuc

Several weeks ago, Facebook made some changes on its way of working. This time, I must notice that change management was better dealt than with the terms of use. However, once again, the users do not like the changes. After having tried to buy Twitter, (several offers around $ 500M in cash or Facebook participation were refused), the Facebook strategy changed. The new objective was « to kill Twitter ». They created for example Facebook connect at the end of 2008, the first results seem interesting (even if I still don’t like it, more about this here). The Facebook status is no more asking you « What are you doing? » but What’s on your mind? » and there’s no more difference between your status and your wall. Last month, Facebook made the most serious change for me, they opened the users status. Yes, exactly like on Twitter. And to finish, the Facebook profile can be now opened to « Everyone ». You can find a quick sum up about this strategy on AllFacebook.

A last strange fact, Mark Zuckergerg, the famous CEO of Facebook, created a Twitter account. You must think that is weird. As I read once again on AllFacebook, « imagine if Mark Zuckerberg decided to set up a MySpace page to start promoting himself in order to reach a different audience, Do you think he would do that? I doubt it.« .

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Yes I recognise that I don’t write as often as I did before… Actualy, for those who do not know, I am looking for a position in Digital Industry here in Australia. Even if I spend a lot of time on my computer, I take less time to write a post on Fluid’.

Of course, I still follow the digital and advertising news (even the French ones!) but I use more and more new tools such as Tumblr (a kind of digital Moleskine and Twitter (now I really like it). Now, I will use Fluid’ to analyse ad, strategy… a bit like I did with Skittles case yesterday.

And because it is the end of the week and because, sometimes, I think to do the same to find a job ;D, I leave you with this great spot for Pepsi, the job interview.

For the last 7 days (since this article for me), all the TwitterSphere has been talking about the Skittle website? widget? webget. Indeed, for those who do not know what I am talking about, have a look here.

Most of you must remember this very strange website one year ago created by Modernista, where you have just a small menu in the right top corner with links to their Netvibes universe, their Wikipedia page, their Facebook page, their YouTube account… « You are viewing Modernista! through the eyes of the Web.« , it was particulary relevant in this case, I mean for a digital agency, indeed, many things depends on their reputation (like most of the communication agencies) and X or Y thinks about. Here, everything is here, the visitor has every tool to get his opinion about it. That perfectly fits what people need.

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For several weeks, I saw that many blogs added different new tools to try to identify their communities. On Fluid’Advance, like on many blogs, you can find MyBlogLog, the Yahoo Tool. It’s interesting and many widgets are proposed but, for example, concerning France, most part of the users are Web addicts. I think that is almost the same here in Australia, most of the people don’t have any MyBlogLog account. Of course, I think that the most interesting for the blogger is to know every member, especialy the regular ones. That’s the main MyBlogLog default for me, if you compare the number of Facebook users… you will realise that you can not really know your community.

Maybe you saw the new tools used for example on OpenPolitik or on Blog de nuit. First, you can see the Google Connect (launched at the end of 2008), both added this one recently so we can not really make any conclusion except maybe that there is not so many people who created their Google account for the moment. On OpenPolitik, Sam Granleese just installed the Facebook Connect (launched just before Google Connect). I already saw this one several months ago for a Red Bull website. I think it’s a great idea. Maybe it will take time to build the Facebook community on the blog. Indeed, each visitor must connect on the blog and you will have interactions between Facebook and the comment part of the blog, so the debate is shared by much more people. You have also technic and useful details for comments, the visitor logged only once (if you want more details, go on the Sam’s post where he explains his choice).

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