- Fluid'Advance – by Brieuc Saffré : Web, Advertising, Photo… by Brieuc

Until now, for Twitter, I used this excellent graph to sum up what we can do and what was done with it.

Visual guide of Twitter

For several weeks in Sydney, Levi’s found a new way of using Twitter, they play with it! The game is really simple. A Levi’s guy walks in the streets of « key cities » in Australia and New Zealand and twitts’ photos of places where he is, then the first to catch him, got a pair of jean’s.

I guess it doesn’t cost so much for Levi’s (when something trendy or some food is free, there is no risk that doesn’t work…). I think it’s really relevant to reach their target probably young (20/35 yo), trendy and and web/social connected. It gives the feeling it’s very close from you… it’s really nice to see that a brand comes in your city and offers you a cool and new product! Many people try to get in touch with the Levi’s guy actually… With the use of Twitter, the word of mouth is easier and the desire of the brand increases.

A winner in Town Hall (Center of Sydney)

So, now, we can add a nice new way of promoting on the graph. I think that’s the first example of that kind (I know) but it can give very good ideas to the other brands. If you liked it, you should appreciate this American pizza restaurant, Naked Pizza, with its cool way of Twittering…

For several months, I take a real pleasure to twitt’… So I just wanted to share some of the best people I followed. People usually ask this when they’re new on Twitter, so now, my lists will be ready!

On Sydney Digital Industry (interesting even if you’re not there)

@hollersydney

It’s Mike Hill’s account, the agency boss. A lot of self promotion and nice links, I like their work (OK I worked there for several times).

@eunmac

Very nice person who’s one of the boss of Amnesia Razorfish. Always good links and good stuff to share.

@Ben_Phillips

Digital Strategist at Euro RSCG Sydney, seems fun, gives good digital links but not only…

@MarkPollard

Responsible for the Digital Strategy at McCann, nice person and quite active.

Of course, you can follow as well @tiphereth (especially for her very good blog digital tip), @jysmith (social media specialist), @mumbrella (to know what’s happening in the Australian digital industry).

I am not really active for the moment but I have a lot of works to deal with (in agency here, creating a website and I just created a community here that I need to manage especially to the beginning).

For several weeks or months, Twitter is considered as the hottest application, the place to be. I had several thought about it to say…

- Is Twitter a fashion victim ?

Billboard to support @aplusk

For example, the fight between Ashton Kutcher (@aplusk) and CNN to get 1.000.000 followers was stupid but everybody heard about this. In United States, many people joined the micro blogging platform… Oprah’s arrival in the same way contributed to this quick growth. In the meantime, early adopters did not appreciate this and felt disapointed… yes they were less hot that they were several weeks before . So, I (I was not alone) started to see more and more people on new services like FriendFeed or Tumblr, I received several friend requests on these services… why ? Because several persons consider them as the next places to be.

However, it’s a good thing for nice tools such as FriendFeed or Tumblr. Facebook knew the same problem (but it did not get so big, indeed with now more than 200 millions users (and more than 160M active ones) and a recent translation in several indians languages), when you are not considered as fashioned, you lose some interest and some users. Facebook, Twitter, FriendFeed, Tumblr and many others are social networks. So the more the people are, the more interesting it is for everyone. The connections and the communities are easier to build and more effective.

- FriendFeed, Tumblr, what are they for ? Read more »

As I said several weeks ago, I write less post but I tweet or tumblr more and more… My Internet activity is more divided now. As I consider my blog is here to aggregate this activity, you will have an automatic post per week to see all of them. Yesterday, it was a try but I realized that one per day would be too much.

So, for those who are not on Twitter (no, don’t worry, it’s not a shame but you should try or who don’t have the time to look on my notes, do not hesitate to have a look to these specific posts!