31.12.2008
2008 in a short post
I wanted to do a kind of resume of this year on several points like advertising, Internet, Fluid’Advance and me…
Advertising
I think 2008 confirmed very clearly that changes are becoming true. New theories are published, the relation between the brands and people is definetly changed. Brands who won’t have any presence on the Web will really suffer in 2009… Even if the economic situation is not really exciting, we saw several great campaigns, I will remind particulary Wieden & Kennedy for EA Sports and the Game Tiger Woods. Of course, we saw some very strange ones like Crispin for the Whopper in the end of the year or for Microsoft with Bill Gates. Read more »
