- Fluid'Advance – by Brieuc Saffré : Web, Advertising, Photo… by Brieuc

I read a very interesting text written by Alex Bentley and Mark Earls about the marketing theories and their evolution with social media. I found this text a few weeks ago on 180 360 720 but I did not take the time to read it before today. I will remind particulary these ideas :

- « Pull and not push« , yes, now, people participate that’s the difference with all we know before with previous mass media. We already saw this kind of idea with Helge Tenno and especialy the change from « mass media » to « my Media ». Read more »