- Fluid'Advance – by Brieuc Saffré : Web, Advertising, Photo… by Brieuc

Since that Steve Jobs is back in 1997, Apple changed a lot. They can’t be considered anymore as a funky challenger…
iPod/iTunes enabled Apple to control the music market. iPhone is one of the most sold smartphones on the global market. Yes, Apple became a leader. I would say the same kind of leaders they’ve been fighting or joking about for a long time…

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Great question indeed. I realized several weeks ago that was still very hard to convince a company to get into social media. Of course, many companies have used them but that’s only the beginning… that’s why I decided to create a presentation to help me to convince my next clients.

So do not hesitate to give me your feedback about this. Actually, it’s my first public presentation, so do not hesitate to comment about any point (design, photos and content of course) and to share it.

I read a very interesting text written by Alex Bentley and Mark Earls about the marketing theories and their evolution with social media. I found this text a few weeks ago on 180 360 720 but I did not take the time to read it before today. I will remind particulary these ideas :

- « Pull and not push« , yes, now, people participate that’s the difference with all we know before with previous mass media. We already saw this kind of idea with Helge Tenno and especialy the change from « mass media » to « my Media ». Read more »

Very interesting presentation from (again) Helge Tennø, he made a very complete rundown of his last presentations. I already showed you several of them last months but this one has the advantage to join every one and gives an interesting result for brand strategy in the future (with mobile internet, the change from Mass media to MyMedia for example).

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