Why Facebook shouldn’t look as much on Twitter…
Several weeks ago, Facebook made some changes on its way of working. This time, I must notice that change management was better dealt than with the terms of use. However, once again, the users do not like the changes. After having tried to buy Twitter, (several offers around $ 500M in cash or Facebook participation were refused), the Facebook strategy changed. The new objective was « to kill Twitter ». They created for example Facebook connect at the end of 2008, the first results seem interesting (even if I still don’t like it, more about this here). The Facebook status is no more asking you « What are you doing? » but What’s on your mind? » and there’s no more difference between your status and your wall. Last month, Facebook made the most serious change for me, they opened the users status. Yes, exactly like on Twitter. And to finish, the Facebook profile can be now opened to « Everyone ». You can find a quick sum up about this strategy on AllFacebook.
A last strange fact, Mark Zuckergerg, the famous CEO of Facebook, created a Twitter account. You must think that is weird. As I read once again on AllFacebook, « imagine if Mark Zuckerberg decided to set up a MySpace page to start promoting himself in order to reach a different audience, Do you think he would do that? I doubt it.« .
