Why Skittles is doing well but not enough
For the last 7 days (since this article for me), all the TwitterSphere has been talking about the Skittle website? widget? webget. Indeed, for those who do not know what I am talking about, have a look here.
Most of you must remember this very strange website one year ago created by Modernista, where you have just a small menu in the right top corner with links to their Netvibes universe, their Wikipedia page, their Facebook page, their YouTube account… « You are viewing Modernista! through the eyes of the Web.« , it was particulary relevant in this case, I mean for a digital agency, indeed, many things depends on their reputation (like most of the communication agencies) and X or Y thinks about. Here, everything is here, the visitor has every tool to get his opinion about it. That perfectly fits what people need.
