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	<title>- Fluid&#039;Advance - by Brieuc Saffré &#187; Porsche</title>
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		<title>A new successful mobile campaign: Porsche&#8217;s &#171;&#160;I can&#160;&#187;</title>
		<link>http://www.fluid-advance.com/2009/02/a-new-success-mobile-campaign-with-porsche/</link>
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		<pubDate>Wed, 18 Feb 2009 10:10:03 +0000</pubDate>
		<dc:creator>Brieuc</dc:creator>
				<category><![CDATA[Mobile marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Cramer-Krasselt]]></category>
		<category><![CDATA[Helge Tennø]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Porsche]]></category>
		<category><![CDATA[smart-phones]]></category>

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		<description><![CDATA[Upd/ Thank to a mail from Kristin Fletcher, from the agency Cramer-Krasselt, I received more information about this campaign, actualy, it was a mobile website, so it was not available only for iPhone but for all smart-phones in fact. If I say &#171;&#160;Porsche&#160;&#187;, you will probably think &#171;&#160;too expensive&#160;&#187;. Porsche USA realised that most of [...]]]></description>
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