06.05.2009
Billboards and their interactive possibilities…
Categories: Offline Ad., Online Ad.
No, traditionnal media are not died yet. Do not forget that everybody’s not using an iPhone or Internet all day long… They’re still here and maybe people will find them some new ways to use them. This example found thank to the excellent Helge Theno.
On one of the most famous place in the world, especially for its billboards, Mc Donald’s used a LED screen to show different clips. Instead of taking the usual photo to say « I’ve been in Picadilly », now, you can interact with these animations. Just below, this is an example found on the dedicated Flickr account.
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McDonald's Billboard in Picadilly Circus - London
