- Fluid'Advance – by Brieuc Saffré : Web, Advertising, Photo… by Brieuc

Create a community for a brand on Twitter

Categories: Strategy

Many brands are coming on Twitter at the moment. Each of them try to create their own community. That’s a good thing but many of them did not get the tool and how to interact with people online. For example, many of the new Twitter users come and add hundred of followers and hope them to follow back. That sounds a bit like a SPAM. Generally, I don’t follow back (I don’t think to be alone to do so). I wrote this article after several experiences I had as a freelancer and with @FC_Nantes.

1 – Design your Twitter page

First thing to do is to introduce yourself to the community. Nothing complicated… you just need an avatar, a quick bio and an URL to know more about you (your website/blog if you have one or a Social Media profile such as LinkedIn or -if it’s public & relevant- Facebook). Twitter enables its users to design almost everything on your page so enjoy! If you want to know more on this point go on this Mashable’s article.

Flickr just arrived on Twitter

Flickr just arrived on Twitter

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Still Fluid’

Categories: My job, Offline Ad.

Yes I recognise that I don’t write as often as I did before… Actualy, for those who do not know, I am looking for a position in Digital Industry here in Australia. Even if I spend a lot of time on my computer, I take less time to write a post on Fluid’.

Of course, I still follow the digital and advertising news (even the French ones!) but I use more and more new tools such as Tumblr (a kind of digital Moleskine :) and Twitter (now I really like it). Now, I will use Fluid’ to analyse ad, strategy… a bit like I did with Skittles case yesterday.

And because it is the end of the week and because, sometimes, I think to do the same to find a job ;D, I leave you with this great spot for Pepsi, the job interview.

Improve the web with Nofollow Reciprocity.