- Fluid'Advance – by Brieuc Saffré : Web, Advertising, Photo… by Brieuc

Today, I checked out my Twitter Fox and I discovered this crazy Facebook Connect integration. Experience it right now, it will be much better than reading about this.

This reminds a bit Kill Zone Application 2 months ago but it did not work on my computer (I guess my connection was too slow). I was so surprised to see my personnal photos used. For me, one of the best Web Experience since Wario Land on Youtube.

The best use of Facebook Connect for a new x-Box game.

This experience was created by the Belgium agency One Million Dollars (a new crazy one actually).

I read a very interesting text written by Alex Bentley and Mark Earls about the marketing theories and their evolution with social media. I found this text a few weeks ago on 180 360 720 but I did not take the time to read it before today. I will remind particulary these ideas :

- « Pull and not push« , yes, now, people participate that’s the difference with all we know before with previous mass media. We already saw this kind of idea with Helge Tenno and especialy the change from « mass media » to « my Media ». Read more »

A new excellent idea from Crispin for Burger King, indeed, to show to the American people that the Whopper is the best burger vs the Mc Donald Big Mac. They decided to do the test with people who have never tried a burger in their life… yes, they still exist !

Read more »

In Netherlands, Coffee company (a kind of Starbucks) proposed free access to web via its Wifi network. In a campus, to avoid that the students use the Internet access without paying anything, they decided to use the Wifi network name to show some promotionnal messages. Very relevant and simple.

Via.