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	<title>- Fluid&#039;Advance - by Brieuc Saffré &#187; McDonald</title>
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		<title>McDonald fait (de nouveau) jouer les passants dans la rue</title>
		<link>http://www.fluid-advance.com/2010/05/mcdonald-billboard-affichage_interactif/</link>
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		<pubDate>Mon, 03 May 2010 13:46:00 +0000</pubDate>
		<dc:creator>Brieuc</dc:creator>
				<category><![CDATA[Mobile marketing]]></category>
		<category><![CDATA[billboard]]></category>
		<category><![CDATA[DDB]]></category>
		<category><![CDATA[McDonald]]></category>
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		<category><![CDATA[Suède]]></category>

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		<description><![CDATA[McDo en Suède a proposé un nouveau jeu basé sur le principe des affichages numériques&#8230; Voyez plutôt&#8230; Ce n&#8217;est pas la première fois que McDo utilise ce dispositif, souvenez-vous l&#8217;année dernière à Londres à Picadilly, le M jaune avait donné l&#8217;occasion à chacun de produire du contenu plutôt fun. Ici la démarche est différente mais [...]]]></description>
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		<title>Billboards and their interactive possibilities&#8230;</title>
		<link>http://www.fluid-advance.com/2009/05/billboards-and-their-interactive-possibilities/</link>
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		<pubDate>Wed, 06 May 2009 02:11:15 +0000</pubDate>
		<dc:creator>Brieuc</dc:creator>
				<category><![CDATA[Offline Ad.]]></category>
		<category><![CDATA[Online Ad.]]></category>
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		<category><![CDATA[Helge Tennø]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[McDonald]]></category>
		<category><![CDATA[Picadilly Circus]]></category>

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		<description><![CDATA[No, traditionnal media are not died yet. Do not forget that everybody&#8217;s not using an iPhone or Internet all day long&#8230; They&#8217;re still here and maybe people will find them some new ways to use them. This example found thank to the excellent Helge Theno. On one of the most famous place in the world, [...]]]></description>
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		<title>MacDonald is &#171;&#160;Open all night&#160;&#187;</title>
		<link>http://www.fluid-advance.com/2008/06/macdonald-is-open-all-night/</link>
		<comments>http://www.fluid-advance.com/2008/06/macdonald-is-open-all-night/#comments</comments>
		<pubDate>Thu, 26 Jun 2008 10:39:00 +0000</pubDate>
		<dc:creator>Brieuc</dc:creator>
				<category><![CDATA[Alternatif]]></category>
		<category><![CDATA[Offline Ad.]]></category>
		<category><![CDATA[DDB]]></category>
		<category><![CDATA[McDonald]]></category>
		<category><![CDATA[New Zeland]]></category>

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		<description><![CDATA[A Sydney, le MacDo est ouvert toute la nuit&#8230; DDB Ausralie pour Mac Donald Via I believe in Advertising.]]></description>
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