- Fluid'Advance – by Brieuc Saffré : Web, Advertising, Photo… by Brieuc

Many brands are coming on Twitter at the moment. Each of them try to create their own community. That’s a good thing but many of them did not get the tool and how to interact with people online. For example, many of the new Twitter users come and add hundred of followers and hope them to follow back. That sounds a bit like a SPAM. Generally, I don’t follow back (I don’t think to be alone to do so). I wrote this article after several experiences I had as a freelancer and with @FC_Nantes.

1 – Design your Twitter page

First thing to do is to introduce yourself to the community. Nothing complicated… you just need an avatar, a quick bio and an URL to know more about you (your website/blog if you have one or a Social Media profile such as LinkedIn or -if it’s public & relevant- Facebook). Twitter enables its users to design almost everything on your page so enjoy! If you want to know more on this point go on this Mashable’s article.

Flickr just arrived on Twitter

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Until now, for Twitter, I used this excellent graph to sum up what we can do and what was done with it.

Visual guide of Twitter

For several weeks in Sydney, Levi’s found a new way of using Twitter, they play with it! The game is really simple. A Levi’s guy walks in the streets of « key cities » in Australia and New Zealand and twitts’ photos of places where he is, then the first to catch him, got a pair of jean’s.

I guess it doesn’t cost so much for Levi’s (when something trendy or some food is free, there is no risk that doesn’t work…). I think it’s really relevant to reach their target probably young (20/35 yo), trendy and and web/social connected. It gives the feeling it’s very close from you… it’s really nice to see that a brand comes in your city and offers you a cool and new product! Many people try to get in touch with the Levi’s guy actually… With the use of Twitter, the word of mouth is easier and the desire of the brand increases.

A winner in Town Hall (Center of Sydney)

So, now, we can add a nice new way of promoting on the graph. I think that’s the first example of that kind (I know) but it can give very good ideas to the other brands. If you liked it, you should appreciate this American pizza restaurant, Naked Pizza, with its cool way of Twittering…