- Fluid'Advance – by Brieuc Saffré : Web, Advertising, Photo… by Brieuc

MyBlogLog, Twitter Remote, Google or Facebook communities… the Identity war started

Categories: Strategy, Web

For several weeks, I saw that many blogs added different new tools to try to identify their communities. On Fluid’Advance, like on many blogs, you can find MyBlogLog, the Yahoo Tool. It’s interesting and many widgets are proposed but, for example, concerning France, most part of the users are Web addicts. I think that is almost the same here in Australia, most of the people don’t have any MyBlogLog account. Of course, I think that the most interesting for the blogger is to know every member, especialy the regular ones. That’s the main MyBlogLog default for me, if you compare the number of Facebook users… you will realise that you can not really know your community.

Maybe you saw the new tools used for example on OpenPolitik or on Blog de nuit. First, you can see the Google Connect (launched at the end of 2008), both added this one recently so we can not really make any conclusion except maybe that there is not so many people who created their Google account for the moment. On OpenPolitik, Sam Granleese just installed the Facebook Connect (launched just before Google Connect). I already saw this one several months ago for a Red Bull website. I think it’s a great idea. Maybe it will take time to build the Facebook community on the blog. Indeed, each visitor must connect on the blog and you will have interactions between Facebook and the comment part of the blog, so the debate is shared by much more people. You have also technic and useful details for comments, the visitor logged only once (if you want more details, go on the Sam’s post where he explains his choice).

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