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	<title>- Fluid&#039;Advance - by Brieuc Saffré &#187; Helge Tennø</title>
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	<description>Web, Advertising, Photo... by Brieuc</description>
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		<title>Billboards and their interactive possibilities&#8230;</title>
		<link>http://www.fluid-advance.com/2009/05/billboards-and-their-interactive-possibilities/</link>
		<comments>http://www.fluid-advance.com/2009/05/billboards-and-their-interactive-possibilities/#comments</comments>
		<pubDate>Wed, 06 May 2009 02:11:15 +0000</pubDate>
		<dc:creator>Brieuc</dc:creator>
				<category><![CDATA[Offline Ad.]]></category>
		<category><![CDATA[Online Ad.]]></category>
		<category><![CDATA[billboard]]></category>
		<category><![CDATA[Helge Tennø]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[McDonald]]></category>
		<category><![CDATA[Picadilly Circus]]></category>

		<guid isPermaLink="false">http://www.fluid-advance.com/?p=808</guid>
		<description><![CDATA[No, traditionnal media are not died yet. Do not forget that everybody&#8217;s not using an iPhone or Internet all day long&#8230; They&#8217;re still here and maybe people will find them some new ways to use them. This example found thank to the excellent Helge Theno. On one of the most famous place in the world, [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>A new successful mobile campaign: Porsche&#8217;s &#171;&#160;I can&#160;&#187;</title>
		<link>http://www.fluid-advance.com/2009/02/a-new-success-mobile-campaign-with-porsche/</link>
		<comments>http://www.fluid-advance.com/2009/02/a-new-success-mobile-campaign-with-porsche/#comments</comments>
		<pubDate>Wed, 18 Feb 2009 10:10:03 +0000</pubDate>
		<dc:creator>Brieuc</dc:creator>
				<category><![CDATA[Mobile marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Cramer-Krasselt]]></category>
		<category><![CDATA[Helge Tennø]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Porsche]]></category>
		<category><![CDATA[smart-phones]]></category>

		<guid isPermaLink="false">http://www.fluid-advance.com/?p=597</guid>
		<description><![CDATA[Upd/ Thank to a mail from Kristin Fletcher, from the agency Cramer-Krasselt, I received more information about this campaign, actualy, it was a mobile website, so it was not available only for iPhone but for all smart-phones in fact. If I say &#171;&#160;Porsche&#160;&#187;, you will probably think &#171;&#160;too expensive&#160;&#187;. Porsche USA realised that most of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Marketing theories are changing with social networks</title>
		<link>http://www.fluid-advance.com/2008/12/marketing-theories-are-changing-with-social-networks/</link>
		<comments>http://www.fluid-advance.com/2008/12/marketing-theories-are-changing-with-social-networks/#comments</comments>
		<pubDate>Wed, 10 Dec 2008 01:09:23 +0000</pubDate>
		<dc:creator>Brieuc</dc:creator>
				<category><![CDATA[Online Ad.]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Carlsberg]]></category>
		<category><![CDATA[DDB]]></category>
		<category><![CDATA[Helge Tennø]]></category>
		<category><![CDATA[marketing theories]]></category>
		<category><![CDATA[Mentos]]></category>
		<category><![CDATA[swarm theory]]></category>
		<category><![CDATA[Tribal DDB]]></category>

		<guid isPermaLink="false">http://www.fluid-advance.com/?p=528</guid>
		<description><![CDATA[I read a very interesting text written by Alex Bentley and Mark Earls about the marketing theories and their evolution with social media. I found this text a few weeks ago on 180 360 720 but I did not take the time to read it before today. I will remind particulary these ideas : - [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The brand future : &#171;&#160;Don&#8217;t miss the second wave !&#160;&#187;</title>
		<link>http://www.fluid-advance.com/2008/11/the-brand-future-dont-miss-the-second-wave/</link>
		<comments>http://www.fluid-advance.com/2008/11/the-brand-future-dont-miss-the-second-wave/#comments</comments>
		<pubDate>Tue, 18 Nov 2008 03:23:08 +0000</pubDate>
		<dc:creator>Brieuc</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Helge Tennø]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[presentation]]></category>
		<category><![CDATA[study]]></category>

		<guid isPermaLink="false">http://www.fluid-advance.com/?p=488</guid>
		<description><![CDATA[Very interesting presentation from (again) Helge Tennø, he made a very complete rundown of his last presentations. I already showed you several of them last months but this one has the advantage to join every one and gives an interesting result for brand strategy in the future (with mobile internet, the change from Mass media [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Les futurs tendances du digital</title>
		<link>http://www.fluid-advance.com/2008/09/les-futurs-tendances-du-digital/</link>
		<comments>http://www.fluid-advance.com/2008/09/les-futurs-tendances-du-digital/#comments</comments>
		<pubDate>Mon, 22 Sep 2008 11:53:00 +0000</pubDate>
		<dc:creator>Brieuc</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Helge Tennø]]></category>

		<guid isPermaLink="false">http://s251518236.onlinehome.fr/fluid-advance/blog/?p=190</guid>
		<description><![CDATA[Excellente présentation que j&#8217;ai vu sur le blog 180 360 720, il s&#8217;agit d&#8217;un planneur digital d&#8217;une agence norvégienne appelée Screenplay. New Digital, Personal Arenas and Connecting with Participants La présentation fait un résumé très intéressant de la situation actuelle. Il faut y retenir que : - il n&#8217;existe pas un monde digital mais tout [...]]]></description>
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		<slash:comments>2</slash:comments>
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