- Fluid'Advance – by Brieuc Saffré : Web, Advertising, Photo… by Brieuc

Aujourd’hui, lorsque vous faîtes une recherche sur Google, c’est Google et son super algorithme top secret qui vous donne les résultats de votre équation de recherches. Beaucoup prévoient dans les prochaines années que vos recherches se concentreront sur les résultats produits par votre réseaux d’amis d’où le nom Social Search.

C’est d’ailleurs pour cette raison que Facebook se sent de plus en plus crédible pour à terme concurrencer Google. Cependant, pour l’instant Google anticipe et a lancé hier via, son application Google Profiles, cette avancé vers le Social Search. Pour l’instant, Google Profiles était considéré comme un simple outil pour se présenter sur le web, certains évoquaient même le fait que Profiles était la réponse de Google pour concurrencer LinkedIn mais c’est une autre histoire…
Voyez plutôt…

Imaginez un peu ce que cela provoque… C’est une 1ère étape à encore plus de social sur le web, cela permet encore une fois d’insister sur le fait que l’opinion de chacun exprimée sur le web compte (d’où le fait ne pas simplement s’arrêter aux habituels bloggers pour une marque…).

Il est intéressant de voir que Google n’ayant pas de réseau social à proprement parler reprend sa stratégie de « super agrégateur de réseaux« . Cet aspect permet de mettre quelques longueurs supplémentaires à la concurrence (Facebook notamment bien évidemment).

Néanmoins, pour le moment, combien d’entre vous ont leur fameux Google Profile ? Je ne pense pas beaucoup et cela prendra du temps… d’autant plus que la capacité de Google a créé un réseau social a déjà été remise en question (d’ou les nombreux achats de réseaux sociaux un peu matures ou en voie de le devenir… Blogger, YouTube par exemple). Bref, pour moi, gardez un oeil là-dessus.

Several weeks ago, Google introduced a fantastic new tool: Google Wave. This is for me the next big thing on the web. After the blogs, Facebook, Twitter, Google Wave will represent something much bigger than all these platforms (yes they’ll be integrated). As the Google developpers say in the keynote, the email was created 40 years ago (yes surprising), many innovations came since that time especially since Internet became easier to access and popular.

I do believe that Google created a new era for communication (in its largest meaning) and collaborative work. Do not hesitate to spend one hour to watch this video (that’s the reason why I did not talk about Wave before!).

Many factors tell me that Wave will be a fantastic tool that will definitely change our ways of exchanging, sharing and working…

- Open-Source code, that means unlimited innovations and adaptations.
- Real-time, everything that is happening on the wave is shared in the same time everywhere.
- No more mails, instant messaging, twitt’, status updates… a wave!
- Collaborative work seems so easy, forget Lotus, Outlook… especially with this playback option that plays all the actions of the wave in the chronological order.
- All the Google service integrations (Search, Maps, YouTube…) and all the ones you can imagine it’s open-source!
- It’s mobile as well, don’t worry about Android or the iPhone, it will work.
- The embed options, you will be able to embed or start a wave from a blog with any person you want.
- The applications (the poll was a nice exemple in the video or the event app.).

So, once again, I think Wave will represent something really crazy. The idea seems really simple and corresponds perfectly to what we need now to work and communicate. Like for Twitter (even if I do hope that will be quicker for Wave), I think the hardest part will be the people and organization adaptation to this new way of collaboration.

I am just afraid of thing… the SPAM wave .

Several weeks ago, Facebook made some changes on its way of working. This time, I must notice that change management was better dealt than with the terms of use. However, once again, the users do not like the changes. After having tried to buy Twitter, (several offers around $ 500M in cash or Facebook participation were refused), the Facebook strategy changed. The new objective was « to kill Twitter ». They created for example Facebook connect at the end of 2008, the first results seem interesting (even if I still don’t like it, more about this here). The Facebook status is no more asking you « What are you doing? » but What’s on your mind? » and there’s no more difference between your status and your wall. Last month, Facebook made the most serious change for me, they opened the users status. Yes, exactly like on Twitter. And to finish, the Facebook profile can be now opened to « Everyone ». You can find a quick sum up about this strategy on AllFacebook.

A last strange fact, Mark Zuckergerg, the famous CEO of Facebook, created a Twitter account. You must think that is weird. As I read once again on AllFacebook, « imagine if Mark Zuckerberg decided to set up a MySpace page to start promoting himself in order to reach a different audience, Do you think he would do that? I doubt it.« .

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For several weeks, I saw that many blogs added different new tools to try to identify their communities. On Fluid’Advance, like on many blogs, you can find MyBlogLog, the Yahoo Tool. It’s interesting and many widgets are proposed but, for example, concerning France, most part of the users are Web addicts. I think that is almost the same here in Australia, most of the people don’t have any MyBlogLog account. Of course, I think that the most interesting for the blogger is to know every member, especialy the regular ones. That’s the main MyBlogLog default for me, if you compare the number of Facebook users… you will realise that you can not really know your community.

Maybe you saw the new tools used for example on OpenPolitik or on Blog de nuit. First, you can see the Google Connect (launched at the end of 2008), both added this one recently so we can not really make any conclusion except maybe that there is not so many people who created their Google account for the moment. On OpenPolitik, Sam Granleese just installed the Facebook Connect (launched just before Google Connect). I already saw this one several months ago for a Red Bull website. I think it’s a great idea. Maybe it will take time to build the Facebook community on the blog. Indeed, each visitor must connect on the blog and you will have interactions between Facebook and the comment part of the blog, so the debate is shared by much more people. You have also technic and useful details for comments, the visitor logged only once (if you want more details, go on the Sam’s post where he explains his choice).

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