01.12.2009
Feed by Razorfish, another great report about social media
I already said that Razorfish was one of the best agency network concerning social media and once again, there’s a new proof. Feed 2009 is a great report about social media and its benefits for brands and companies.
Here are the citations I wanted to point out.
The experience is the message
Garrick Schmitt
The “dialogue” between brands and
consumers is not only frequent, but also welcome.
44% say access to exclusive deals is the main reason.
Moreover, brands that use digital to drive awareness also drive sales: 64% of consumers report making a first purchase from a brand because of a digital experience.
Connected consumers are the new mainstream
I guess it’s just another way to say social media is one of the main media now.
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