- Fluid'Advance – by Brieuc Saffré : Web, Advertising, Photo… by Brieuc

Great question indeed. I realized several weeks ago that was still very hard to convince a company to get into social media. Of course, many companies have used them but that’s only the beginning… that’s why I decided to create a presentation to help me to convince my next clients.

So do not hesitate to give me your feedback about this. Actually, it’s my first public presentation, so do not hesitate to comment about any point (design, photos and content of course) and to share it.

Many brands are coming on Twitter at the moment. Each of them try to create their own community. That’s a good thing but many of them did not get the tool and how to interact with people online. For example, many of the new Twitter users come and add hundred of followers and hope them to follow back. That sounds a bit like a SPAM. Generally, I don’t follow back (I don’t think to be alone to do so). I wrote this article after several experiences I had as a freelancer and with @FC_Nantes.

1 – Design your Twitter page

First thing to do is to introduce yourself to the community. Nothing complicated… you just need an avatar, a quick bio and an URL to know more about you (your website/blog if you have one or a Social Media profile such as LinkedIn or -if it’s public & relevant- Facebook). Twitter enables its users to design almost everything on your page so enjoy! If you want to know more on this point go on this Mashable’s article.

Flickr just arrived on Twitter

Read more »

For several weeks or months, Twitter is considered as the hottest application, the place to be. I had several thought about it to say…

- Is Twitter a fashion victim ?

Billboard to support @aplusk

For example, the fight between Ashton Kutcher (@aplusk) and CNN to get 1.000.000 followers was stupid but everybody heard about this. In United States, many people joined the micro blogging platform… Oprah’s arrival in the same way contributed to this quick growth. In the meantime, early adopters did not appreciate this and felt disapointed… yes they were less hot that they were several weeks before . So, I (I was not alone) started to see more and more people on new services like FriendFeed or Tumblr, I received several friend requests on these services… why ? Because several persons consider them as the next places to be.

However, it’s a good thing for nice tools such as FriendFeed or Tumblr. Facebook knew the same problem (but it did not get so big, indeed with now more than 200 millions users (and more than 160M active ones) and a recent translation in several indians languages), when you are not considered as fashioned, you lose some interest and some users. Facebook, Twitter, FriendFeed, Tumblr and many others are social networks. So the more the people are, the more interesting it is for everyone. The connections and the communities are easier to build and more effective.

- FriendFeed, Tumblr, what are they for ? Read more »

Since I arrived in Australia (3 weeks now), I realised that I like the way Canon communicates here. That was the same in France, indeed, I already talked about the Japanese brand a few times (T’S #13 & #17). Maybe because I am fund of photography but I think its communication strategy is really relevant. In France or in Australia, we see that the brand created a great community.

For example, this is the last TV ad I saw in Australia : Playtime.

There is also the second edition of this original contest: Canon 5. I just received my box, so I will try to do something nice. You have 5 things in the box, you have just to do a picture of each… I’ll show them on this blog later.

So, no worries, we’ll have a great Tof’Selection with this contest in the beginning of november…