- Fluid'Advance – by Brieuc Saffré : Web, Advertising, Photo… by Brieuc

The results for the contest Canon 5 arrived a few days ago… Very interesting pictures were selected, even if I am not fund of photomontage which was used for many of them, I really like several pictures. For you, I selected my favorite « clichés » for this new Tof’Selection 22nd edition.

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Before showing them, I just want to apologize to everyone who suscribed this blog but I had several problems with my new design on Blogger, that’s why I decided to change again and use Wordpress for this blog. Read more »

Since I arrived in Australia (3 weeks now), I realised that I like the way Canon communicates here. That was the same in France, indeed, I already talked about the Japanese brand a few times (T’S #13 & #17). Maybe because I am fund of photography but I think its communication strategy is really relevant. In France or in Australia, we see that the brand created a great community.

For example, this is the last TV ad I saw in Australia : Playtime.

There is also the second edition of this original contest: Canon 5. I just received my box, so I will try to do something nice. You have 5 things in the box, you have just to do a picture of each… I’ll show them on this blog later.

So, no worries, we’ll have a great Tof’Selection with this contest in the beginning of november…

Cette semaine, une sélection photo un peu particulière puisqu’il s’agit de pub dans le domaine de la photo.
D’abord, j’ai particulièrement apprécié ce site Web réalisé par Canon pour son dernier reflex EOS 400D. Il s’agit bien sur d’un site Flash basé sur des assemblages de photos pour donner une impression de 3D. Je trouve le résultat très bon, on a vraiment envie de s’intéresser au produit. La navigation est assez fluide et agréable, bref, encore un site réussi pour Canon après son concours du mois de mai dernier.

Ensuite, j’ai découvert cette opé. de la part de Leica. Cela me semble très intelligent et simple, en tous cas, ce petit chien donne envie d’en savoir plus…

Découvert chez TriBeCa.