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	<title>- Fluid&#039;Advance - by Brieuc Saffré &#187; brand</title>
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	<link>http://www.fluid-advance.com</link>
	<description>Web, Advertising, Photo... by Brieuc</description>
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		<title>Google se met à la pub TV</title>
		<link>http://www.fluid-advance.com/2010/02/google-se-met-a-la-pub-tv/</link>
		<comments>http://www.fluid-advance.com/2010/02/google-se-met-a-la-pub-tv/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 18:38:38 +0000</pubDate>
		<dc:creator>Brieuc</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand utility]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[TV spot]]></category>

		<guid isPermaLink="false">http://www.fluid-advance.com/?p=986</guid>
		<description><![CDATA[Dimanche dernier avait lieu le superbowl, un des meilleurs instants publicitaires de l&#8217;année (oui y a aussi le foot américain mais ça&#8230; ça ne m&#8217;intéresse pas trop) ! Les 30 secondes d&#8217;espaces pub s&#8217;achètent à coup de millions de dollars pour des spots souvent marquants. Si vous voulez découvrir celles de cette année, jetez un [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>How to create advocacy and conversation</title>
		<link>http://www.fluid-advance.com/2009/10/how-to-create-advocacy-conversation-brand/</link>
		<comments>http://www.fluid-advance.com/2009/10/how-to-create-advocacy-conversation-brand/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 22:24:22 +0000</pubDate>
		<dc:creator>Brieuc</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[advocacy]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[conversation]]></category>

		<guid isPermaLink="false">http://www.fluid-advance.com/?p=907</guid>
		<description><![CDATA[Here is a very nice slideshow on &#171;&#160;How to create advocacy and conversation&#160;&#187;. I saw it on Paul Isakson&#8217;s blog (another great strategist even if it&#8217;s not him who did this presentation). 

How to create advocacy and conversation, Planning-ness 2009
View more documents from Frank Striefler.

I wanted to point out these two slides because they sound [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Create a community for a brand on Twitter</title>
		<link>http://www.fluid-advance.com/2009/07/create-a-community-for-brand-on-twitter/</link>
		<comments>http://www.fluid-advance.com/2009/07/create-a-community-for-brand-on-twitter/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 06:04:04 +0000</pubDate>
		<dc:creator>Brieuc</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Habitat]]></category>
		<category><![CDATA[Levi's]]></category>
		<category><![CDATA[Naked Pizza]]></category>
		<category><![CDATA[Olympus]]></category>
		<category><![CDATA[Pepsi]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[StarBucks]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.fluid-advance.com/?p=839</guid>
		<description><![CDATA[Many brands are coming on Twitter at the moment. Each of them try to create their own community. That&#8217;s a good thing but many of them did not get the tool and how to interact with people online. For example, many of the new Twitter users come and add hundred of followers and hope them [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>The brand future : &#171;&#160;Don&#8217;t miss the second wave !&#160;&#187;</title>
		<link>http://www.fluid-advance.com/2008/11/the-brand-future-dont-miss-the-second-wave/</link>
		<comments>http://www.fluid-advance.com/2008/11/the-brand-future-dont-miss-the-second-wave/#comments</comments>
		<pubDate>Tue, 18 Nov 2008 03:23:08 +0000</pubDate>
		<dc:creator>Brieuc</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Helge Tennø]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[presentation]]></category>
		<category><![CDATA[study]]></category>

		<guid isPermaLink="false">http://www.fluid-advance.com/?p=488</guid>
		<description><![CDATA[Very interesting presentation from (again) Helge Tennø, he made a very complete rundown of his last presentations. I already showed you several of them last months but this one has the advantage to join every one and gives an interesting result for brand strategy in the future (with mobile internet, the change from Mass media [...]]]></description>
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		<slash:comments>1</slash:comments>
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