- Fluid'Advance – by Brieuc Saffré : Web, Advertising, Photo… by Brieuc

Dimanche dernier avait lieu le superbowl, un des meilleurs instants publicitaires de l’année (oui y a aussi le foot américain mais ça… ça ne m’intéresse pas trop) ! Les 30 secondes d’espaces pub s’achètent à coup de millions de dollars pour des spots souvent marquants. Si vous voulez découvrir celles de cette année, jetez un oeil à la sélection d’Olivier Mermet sur blog de nuit. Cependant, lors de cette 44ème édition, on aura vu l’arrivée d’un annonceur un peu particulier : Google.

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Here is a very nice slideshow on « How to create advocacy and conversation ». I saw it on Paul Isakson’s blog (another great strategist even if it’s not him who did this presentation).

I wanted to point out these two slides because they sound the most relevant to me.

Many brands are coming on Twitter at the moment. Each of them try to create their own community. That’s a good thing but many of them did not get the tool and how to interact with people online. For example, many of the new Twitter users come and add hundred of followers and hope them to follow back. That sounds a bit like a SPAM. Generally, I don’t follow back (I don’t think to be alone to do so). I wrote this article after several experiences I had as a freelancer and with @FC_Nantes.

1 – Design your Twitter page

First thing to do is to introduce yourself to the community. Nothing complicated… you just need an avatar, a quick bio and an URL to know more about you (your website/blog if you have one or a Social Media profile such as LinkedIn or -if it’s public & relevant- Facebook). Twitter enables its users to design almost everything on your page so enjoy! If you want to know more on this point go on this Mashable’s article.

Flickr just arrived on Twitter

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Very interesting presentation from (again) Helge Tennø, he made a very complete rundown of his last presentations. I already showed you several of them last months but this one has the advantage to join every one and gives an interesting result for brand strategy in the future (with mobile internet, the change from Mass media to MyMedia for example).

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