- Fluid'Advance – by Brieuc Saffré : Web, Advertising, Photo… by Brieuc

Several weeks ago, Google introduced a fantastic new tool: Google Wave. This is for me the next big thing on the web. After the blogs, Facebook, Twitter, Google Wave will represent something much bigger than all these platforms (yes they’ll be integrated). As the Google developpers say in the keynote, the email was created 40 years ago (yes surprising), many innovations came since that time especially since Internet became easier to access and popular.

I do believe that Google created a new era for communication (in its largest meaning) and collaborative work. Do not hesitate to spend one hour to watch this video (that’s the reason why I did not talk about Wave before!).

Many factors tell me that Wave will be a fantastic tool that will definitely change our ways of exchanging, sharing and working…

- Open-Source code, that means unlimited innovations and adaptations.
- Real-time, everything that is happening on the wave is shared in the same time everywhere.
- No more mails, instant messaging, twitt’, status updates… a wave!
- Collaborative work seems so easy, forget Lotus, Outlook… especially with this playback option that plays all the actions of the wave in the chronological order.
- All the Google service integrations (Search, Maps, YouTube…) and all the ones you can imagine it’s open-source!
- It’s mobile as well, don’t worry about Android or the iPhone, it will work.
- The embed options, you will be able to embed or start a wave from a blog with any person you want.
- The applications (the poll was a nice exemple in the video or the event app.).

So, once again, I think Wave will represent something really crazy. The idea seems really simple and corresponds perfectly to what we need now to work and communicate. Like for Twitter (even if I do hope that will be quicker for Wave), I think the hardest part will be the people and organization adaptation to this new way of collaboration.

I am just afraid of thing… the SPAM wave .

For several months, I take a real pleasure to twitt’… So I just wanted to share some of the best people I followed. People usually ask this when they’re new on Twitter, so now, my lists will be ready!

On Sydney Digital Industry (interesting even if you’re not there)

@hollersydney

It’s Mike Hill’s account, the agency boss. A lot of self promotion and nice links, I like their work (OK I worked there for several times).

@eunmac

Very nice person who’s one of the boss of Amnesia Razorfish. Always good links and good stuff to share.

@Ben_Phillips

Digital Strategist at Euro RSCG Sydney, seems fun, gives good digital links but not only…

@MarkPollard

Responsible for the Digital Strategy at McCann, nice person and quite active.

Of course, you can follow as well @tiphereth (especially for her very good blog digital tip), @jysmith (social media specialist), @mumbrella (to know what’s happening in the Australian digital industry).

I am not really active for the moment but I have a lot of works to deal with (in agency here, creating a website and I just created a community here that I need to manage especially to the beginning).

For several weeks or months, Twitter is considered as the hottest application, the place to be. I had several thought about it to say…

- Is Twitter a fashion victim ?

Billboard to support @aplusk

For example, the fight between Ashton Kutcher (@aplusk) and CNN to get 1.000.000 followers was stupid but everybody heard about this. In United States, many people joined the micro blogging platform… Oprah’s arrival in the same way contributed to this quick growth. In the meantime, early adopters did not appreciate this and felt disapointed… yes they were less hot that they were several weeks before . So, I (I was not alone) started to see more and more people on new services like FriendFeed or Tumblr, I received several friend requests on these services… why ? Because several persons consider them as the next places to be.

However, it’s a good thing for nice tools such as FriendFeed or Tumblr. Facebook knew the same problem (but it did not get so big, indeed with now more than 200 millions users (and more than 160M active ones) and a recent translation in several indians languages), when you are not considered as fashioned, you lose some interest and some users. Facebook, Twitter, FriendFeed, Tumblr and many others are social networks. So the more the people are, the more interesting it is for everyone. The connections and the communities are easier to build and more effective.

- FriendFeed, Tumblr, what are they for ? Read more »

Last Saturday, for those who were not on this planet, it was the world event, the Earth Hour. Nearly 3.000 cities in the world decided to turn off the lights for one hour. A nice event to take original photos…

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