- Fluid'Advance – by Brieuc Saffré : Web, Advertising, Photo… by Brieuc

For the last 7 days (since this article for me), all the TwitterSphere has been talking about the Skittle website? widget? webget. Indeed, for those who do not know what I am talking about, have a look here.

Most of you must remember this very strange website one year ago created by Modernista, where you have just a small menu in the right top corner with links to their Netvibes universe, their Wikipedia page, their Facebook page, their YouTube account… « You are viewing Modernista! through the eyes of the Web.« , it was particulary relevant in this case, I mean for a digital agency, indeed, many things depends on their reputation (like most of the communication agencies) and X or Y thinks about. Here, everything is here, the visitor has every tool to get his opinion about it. That perfectly fits what people need.

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I read a very interesting text written by Alex Bentley and Mark Earls about the marketing theories and their evolution with social media. I found this text a few weeks ago on 180 360 720 but I did not take the time to read it before today. I will remind particulary these ideas :

- « Pull and not push« , yes, now, people participate that’s the difference with all we know before with previous mass media. We already saw this kind of idea with Helge Tenno and especialy the change from « mass media » to « my Media ». Read more »

A new excellent idea from Crispin for Burger King, indeed, to show to the American people that the Whopper is the best burger vs the Mc Donald Big Mac. They decided to do the test with people who have never tried a burger in their life… yes, they still exist !

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In Netherlands, Coffee company (a kind of Starbucks) proposed free access to web via its Wifi network. In a campus, to avoid that the students use the Internet access without paying anything, they decided to use the Wifi network name to show some promotionnal messages. Very relevant and simple.

Via.