- Fluid'Advance – by Brieuc Saffré | Web, Advertising, Photo… by Brieuc

06.05.2009

Billboards and their interactive possibilities…

No, traditionnal media are not died yet. Do not forget that everybody’s not using an iPhone or Internet all day long… They’re still here and maybe people will find them some new ways to use them. This example found thank to the excellent Helge Theno.

On one of the most famous place in the world, especially for its billboards, Mc Donald’s used a LED screen to show different clips. Instead of taking the usual photo to say « I’ve been in Picadilly », now, you can interact with these animations. Just below, this is an example found on the dedicated Flickr account.

McDonald's Billboard in Picadilly Circus - London

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Tags: , billboard, Helge Tennø, interactive, London, McDonald, Picadilly Circus

06.03.2009

Still Fluid’

Categories: My job, Offline Ad.

Yes I recognise that I don’t write as often as I did before… Actualy, for those who do not know, I am looking for a position in Digital Industry here in Australia. Even if I spend a lot of time on my computer, I take less time to write a post on Fluid’.

Of course, I still follow the digital and advertising news (even the French ones!) but I use more and more new tools such as Tumblr (a kind of digital Moleskine and Twitter (now I really like it). Now, I will use Fluid’ to analyse ad, strategy… a bit like I did with Skittles case yesterday.

And because it is the end of the week and because, sometimes, I think to do the same to find a job ;D, I leave you with this great spot for Pepsi, the job interview.

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Tags: , My Notes, Pepsi, Tumblr, TV spot, Twitter

15.12.2008

Euro RSCG London for Evian

Categories: Offline Ad.

Very nice campaign for Evian as « the other official water of championships, Wimbledon » proposed by Euro RSCG London. I like this kind of humour and when people play with the clichés…and we can appreciate the nice pictures, especially for this statue portrait.