Feed by Razorfish, another great report about social media
I already said that Razorfish was one of the best agency network concerning social media and once again, there’s a new proof. Feed 2009 is a great report about social media and its benefits for brands and companies.
Here are the citations I wanted to point out.
The experience is the message
Garrick Schmitt
The “dialogue” between brands and
consumers is not only frequent, but also welcome.
44% say access to exclusive deals is the main reason.
Moreover, brands that use digital to drive awareness also drive sales: 64% of consumers report making a first purchase from a brand because of a digital experience.
Connected consumers are the new mainstream
I guess it’s just another way to say social media is one of the main media now.
…it’s not so much about some type of “shared passion” for a brand’s values. Largely, it’s about deals—pure and simple.
Dell and its use of Twitter is the best example.
And the last but not least…
Digital brand experiences create customers
They give excellent results concerning brand notoriety, brand consideration and a better probability to purchase a product or service and to recommand to others.
Do not miss the data from page 41.
