- Fluid'Advance – by Brieuc Saffré : Web, Advertising, Photo… by Brieuc

why any company should use social media?

Categories: Strategy

Great question indeed. I realized several weeks ago that was still very hard to convince a company to get into social media. Of course, many companies have used them but that’s only the beginning… that’s why I decided to create a presentation to help me to convince my next clients.

So do not hesitate to give me your feedback about this. Actually, it’s my first public presentation, so do not hesitate to comment about any point (design, photos and content of course) and to share it.

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juillet 9th, 2009

Very nice work for a first public prezo!

I agree that companies should definitely use it more, but in a smarter way. Some of them just want to be on facebook or twitter for the sake of it, to be cool or trendy, but don't really understand and assimilate basic principles of social media optimisation.

My only fear is that companies might overuse it and turn online communities into real ad polluted places. I don't mind some publicity, but to a certain limit.
I don't know what you guys think?

Anyway, keep up the good work Brieuc!

juillet 9th, 2009

Thanks mate !

I totally agree your way of thinking. Marketers must understand that social media strategies are for long terms. They must bring something new. A few understood this but many did not yet. That's why I think we need to help those companies.

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