06.05.2009
Billboards and their interactive possibilities…
Categories: Offline Ad., Online Ad.
No, traditionnal media are not died yet. Do not forget that everybody’s not using an iPhone or Internet all day long… They’re still here and maybe people will find them some new ways to use them. This example found thank to the excellent Helge Theno.
On one of the most famous place in the world, especially for its billboards, Mc Donald’s used a LED screen to show different clips. Instead of taking the usual photo to say « I’ve been in Picadilly », now, you can interact with these animations. Just below, this is an example found on the dedicated Flickr account.
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McDonald's Billboard in Picadilly Circus - London
I did not find the agency behind this. I think it’s really interesting to create this connection between the offline and the online (my thesis subject actually) for several reasons :
- You don’t need to be online to enjoy this ad (even if I love being online).
- In the same time, you can share the experience (YouTube, Flickr account & Facebook with only 6 fans for the moment).
- It’s interactive and perfectly adapted to what advertising needs to propose: more creativity, not only from the agency but from you as well, and experience, the success of the ad depends on you.
