Social media and brands
Last days, I saw very interesting cases about social media and brands. I realised that’s something that really interests me more and more. Of course, you have the most famous cases like Starbuck or American Apparel but not only…
On Mashable website, I discovered that Ford selected 100 persons to test their Ford fiesta for 6 months. During this period, the 100 « web addicts » will have to give their feelings about the product by using social media, here, Facebook, Twitter, Youtube anf Flickr. You can have a look but, for the moment, I did not think that the content was relevant… it’s just the beginning. So keep an eye on this.
Yesterday, Mike Arauz published an interesting presentation about the spectrum of online friendship. This explains the online friendship and give some advices for brands. Even for personnal branding, I think slides No. 19/20/21 are particulary helpful.
