Crispin Porter + Bogusky for Burger King : The Whopper virgins

04.12.2008

Crispin Porter + Bogusky for Burger King : The Whopper virgins

A new excellent idea from Crispin for Burger King, indeed, to show to the American people that the Whopper is the best burger vs the Mc Donald Big Mac. They decided to do the test with people who have never tried a burger in their life… yes, they still exist !

The movie will be available in 3 days, it will be fun to know the answer even if we easily imagine it.

CP + B is also the Microsoft ad agency. They did something a bit similar three months ago, I mean a product test for Windows Vista that they called Windows Mojave with people who have never tried this OS before. I am surprised that they use in a very short time the same process for 2 different clients.

http://www.fluid-advance.com/2008/12/2008-in-a-short-post/ 2008 in a short post | – Fluid’Advance – by Brieuc Saffré

[...] for EA Sports and the Game Tiger Woods. Of course, we saw some very strange ones like Crispin for the Whopper in the end of the year or for Microsoft with Bill Gates. Concerning France, I think we will clearly assist to a strict [...]