04.12.2008
Crispin Porter + Bogusky for Burger King : The Whopper virgins
Categories: Online Ad.
A new excellent idea from Crispin for Burger King, indeed, to show to the American people that the Whopper is the best burger vs the Mc Donald Big Mac. They decided to do the test with people who have never tried a burger in their life… yes, they still exist !
The movie will be available in 3 days, it will be fun to know the answer even if we easily imagine it.
CP + B is also the Microsoft ad agency. They did something a bit similar three months ago, I mean a product test for Windows Vista that they called Windows Mojave with people who have never tried this OS before. I am surprised that they use in a very short time the same process for 2 different clients.
