The brand future : « Don’t miss the second wave ! » | - Fluid'Advance

18.11.2008

The brand future : « Don’t miss the second wave ! »

Categories: Strategy

Very interesting presentation from (again) Helge Tennø, he made a very complete rundown of his last presentations. I already showed you several of them last months but this one has the advantage to join every one and gives an interesting result for brand strategy in the future (with mobile internet, the change from Mass media to MyMedia for example).

The New Brand Landscape

I will remember particulary this citation from Helge which is very true :
« Mobile is the Internet what TV was to radio« , that’s it, I mean Internet will be mobile, that’s so true.

The iPhone arrival changed the way to communicate for many people and the born of the Internet of things shows it (I will do in the next few weeks a post about my online research about this topic).

http://www.fluid-advance.com/2009/03/why-skittle-is-really-interesting/ Why Skittle is doing well but not enough | – Fluid’Advance – by Brieuc/Brian Saffré

[...] it gives authenticity and confidence to the customer point of view. It corresponds perfectly to Faris Yakob’s quote “A brand is a collective perception in the mind of the consumers“. This [...]