- Fluid'Advance – by Brieuc Saffré : Web, Advertising, Photo… by Brieuc

I was coming back home tonight and I saw 3 cages in Darling Harbour, a very famous place in Sydney. In each of them, different objects which leave us imagine they come from the Canadian Rockies.

I think it’s a bit strange, of course, there will be a buzz but the operation but I am not fund of this kind of operation. The cages don’t seem really friendly actualy. I went to see the website, it’s a kind of Facebook/Myspace for those who want to discover Alberta, cooler than the cages.

I already talked about Alberta in Fluid’Advance with another original operation in the Toronto subway. It’s interesting to see that they don’t hesitate to use alternative marketing to promote Alberta.